This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.
is expected to boost local tax revenues and help to stabilize local finances. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. Priority work streams focused on maintaining essential local government. EMQ 1.0 is currently the most scalable and advanced open source MQTT broker in global market, which is wildly used in thousands of IoT, M2M, Smart Hardware and Mobile App projects. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. About The EMQ project which was created by Feng Lee in 2012 is a fully open source MQTT Broker written in Erlang/OTP and licensed under the Apache Version 2.0. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence.
Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business.
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